Engaging Users Using Movie Mobile Advertising: Technology Acceptance and Purchase Intention
نویسندگان
چکیده
منابع مشابه
Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention
The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior. An omnichannel strategy is a form of retailing that, by enabling real interaction, allows customers to shop across channels anywhere and at any time, thereby providing them with a unique...
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ژورنال
عنوان ژورنال: Asian Social Science
سال: 2014
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v10n7p129